About Us

Femininely Free, LLC, is a women-centered personal transformation and change management coaching service that empowers women to thrive authentically in traditionally masculine environments. We create sustainable personal, organizational, and social change through our innovative coaching, organizational change management, and personal transformation methodologies. Our guiding words are, “Empowered women change organizations and transform societies.”

Founded by Saundra Gilliard, a lifelong advocate for gender equity, Femininely Free envisions igniting a movement of individuals, groups, and organizations ready to take radical action to reframe outdated stories and change social perceptions about what it means to be a woman.

As a personal transformation coaching service, Femininely Free is committed to helping ambitious women break free from the limiting conditioning that holds them back—and reclaim their agency, authority, and authenticity.

We believe that social narratives create systems, control behaviors, and ingrain beliefs that can silently limit human potential, especially for women. Through narrative coaching, training, and curated tools, we support individuals and organizations in creating inclusive, purpose-driven environments where all voices are valued, psychological safety is prioritized, and authentic leadership can thrive.

Our service journey is designed to meet you where you are, and move you toward who you're becoming. Guided by three core pillars—Explore, Embody, Evolve—our methodology integrates the science of storytelling, behavioral psychology, and social-emotional intelligence to support lasting transformation.

We’ve built three signature programs to support both individuals and organizations:

Confidence Recharge Experience
S.T.O.R.Y. Framework Lab
L.E.A.P. Forward Initiative

Our narrative coaching method addresses barriers at the root—transforming limiting perspectives, behaviors, and beliefs. This leads to deeper self-awareness, stronger leadership, and more sustainable, meaningful change.

Saundra Gilliard, Founder and CEO, is a master storyteller, certified transformation coach, and seasoned change management expert with over 30 years of experience. She has led large-scale organizational change initiatives, facilitated leadership development for teams, and coached women through powerful personal and professional transformations. Her work bridges personal growth and organizational strategy with a deep understanding of how unconscious narratives shape behavior, culture, and potential—especially for women.